Almost without realizing it, we ended up living in a society in which the Big Brother metaphor prevails. We are constantly monitored almost everywhere. But it's not just that. Our personal data has become a material to which an infinite number of companies, people and institutions have access without our being aware of it.
Our personal data are bought and sold daily. As soon as we enter the internet, systems retrieve information about what we do. What are we looking at, when, how, why. What are we buying. In general, how do we behave.
"The computer was born to solve problems that did not exist before."
What do they do with our personal data? We do not know it at all. We know that they are used for commercial purposes because information is sold to companies for which we represent potential customers. These then use very specific marketing strategies, depending on the tastes and interests they have detected at home. However, many argue that governments and states also access this data to exercise a constant "follow-up" of our lives.
Nothing is free on the internet
Personal data is so valuable, that in exchange for it we are offered a set of services at first sight free. For example, search engines. Anyone can use them, supposedly without any compensation. In reality this is not the case: we pay with information about us.
The same thing happens on social networks. Facebook, Twitter or Instagram do not make us pay a dime to use their platform. However, they are constantly collecting information, often of a totally private nature. They do not recover them out of curiosity. They recover them because they have a commercial value.
In principle, this could look like a fair deal. These companies must receive something in exchange for bringing all these applications into service. The downside is that many problematic issues emanate from this situation. The first is that we do not know finally not the use that will be made of our personal data. The second is that we can eventually be manipulated so subtly that it will be impossible to realize.
Personal data and packaging
They say that before, it was necessary to put people under pressure and even torture them to provide confidential information. Now we share our personal data without problem. We may not realize it, but every photo of our family, of our friends, of us, brings information. Every event we make public brings information of commercial, political and also military value.
On each website, there are cookies. This includes social networks. These are installed in the device and their mission is to monitor what we do on the internet. Even though they are often erased, they can continue to work. Sometimes cookies can be activated remotely and can access our personal photographs, videos, etc. When we accept cookies, we accept that.
With all this information, our behavior patterns are thus defined. If you know that you travel a lot, you will find a lot of information on trips. The offers that will arrive will be filtered carefully. They may not offer the best, but they give you the information of the companies that paid for it.
Social networks organize the information they retrieve from personal data. On this basis, they make conclusions about our behavior, not just commercial, but also social. They deduce our more or less pronounced interactions with this or that person. For this reason, we put the activity of some people in the foreground while that of others is relegated. We are imperceptibly positioned in boxes. We organize our world.
It can not be forgotten either that many crooks know how to add value to our personal data. They do their analysis and cost / opportunity. Without realizing it, we often give information about our financial transactions, our economic condition and many other things from which they ultimately benefit. In more sinister cases, we also detect our condition and the way in which children and adolescents act. The latter become victims.
We must therefore be vigilant regarding our personal data. You only need to accept cookies from very reliable sites. Social networks are not made to make our privacy public. It's a great way to interact, but you have to keep some reserves for sensitive data. We must not forget the fact that the internet is not life. We must be attentive to the consequences of the algorithms.