The smell of coffee delights us and stimulates us. What's more, nothing can be as comforting as being enveloped by its aroma when we get up in the morning.It's a pleasure for the senses, the palate and the brain. In fact, a recent study reveals that its fragrance is able to motivate us, strengthen our cognitive processes and also improve our mood.
We have all experienced it, and more than once.You just have to open the coffee packaging, be it the box where classic capsules are piled up or these packets of ground coffee to feel an indefinable pleasure at the olfactory level.We love the smell, the nuances and the velvety depth that transports us to warmer and more pleasant places.
"PAmong the luxuries of the table, coffee can be considered one of the most valuable. He excites gaiety without drunkenness, and opens the mind pleasantly without ever being followed by sadness or languor. "
These so promising experiences are promoted by our wise and clever brain, which is in turn guided by one of the most powerful senses in the majority of human beings: the sense of smell.The smell of coffee travels from the cerebral cortex to the limbic system,to those fabulous regions where emotions and memory share the same circuits, the same roads.
If this perfume of coffee improves our performance, it is not because it gives us a power or a sudden capacity.We only talk about emotions and well-being, a simple placebo effect.This is undoubtedly a very interesting data that is worth further …
Our brain loves coffee
We often hearthat there is no place as rich in ideas as inside a cup of coffee.Writers know it, just like students, philosophers and anyone who drinks it in the morning to wake up or at night to better cope with long hours of study or work. It is no coincidence that this drink was Napoleon's favorite before starting each battle (even if his stomach did not think the same thing).
Caffeine is one of the alkaloids that our brains value most.It is a natural stimulant of the nervous system. Its effects are felt 15 minutes after having ingested and can last up to 6 hours.It's a sensational thing, no question, and everything is due to its molecular structure. Caffeine is able to block the adenosine receptors, these molecules that make us feel tired.
But that's not all. Coffee does not only help us wake up in the morning or be more efficient in our work.It also produces a great sensation of pleasure and the cause of this is none other than dopamine.This neurotransmitter plunges us into a state of activation, well-being and very characteristic motivation; and he is also responsible, sometimes, for our real addiction to coffee …
The smell of coffee, a very powerful but unknown resource
A study published in June in the Journal of Environmental Psychology reveals a very interesting thing.The smell of coffee improves our cognitive abilities, that is to say, it optimizes our attention, our ability to analyze, to solve problemsas well as our professional and academic performance in general. It sounds like magic, but the author of the work, Adriana Madzharov, explains something as exciting as it is curious: it's a simple placebo effect.
"Coffee is a balm for the heart and the mind."
The people responsible for this research were able to demonstratethat a room or room that smells of coffee is enough for 90% of people to feel well.In addition, we already know that the brain loves coffee. Caffeine stimulates it, activates it and gives it a sensation of pleasure. Therefore, this simple aroma can also activate all these processes thanks to the neural pathway that is between the cerebral cortex and the limbic system: we feel motivated by thinking about its benefits.
The placebo effect undoubtedly has a great power over the human being. What's more, neuromarketing experts suggest that we often neglect the great effect of our sense of smell.This brain resource is practically underutilizedwhen in reality it is a direct link to our emotions and our memory, an exceptional channel that is able to offer us inspiration, calm, activation, improve our attention and introspection, to make us more creative and receptive to our environment …
The power of smell
Helen Keller, the famous writer and political activist, lost her sense of sight and hearing just 19 months ago.From this episode, Helen learned very early how to be in tune with the smells. His world has acquired shapes and nuances by focusing his attention on every fragrance, every change, every nuance of the wind, the earth, the people around him …
The smell of coffee was also one of his favorites. So,in a world of darkness and without the slightest sound, his universe has become infinitely and immensely rich thanks to the power of smell.This is something that the marketing industry is very familiar with and that the world of work, as well as organizations, will probably start to take into account. It is often enough to smell vanilla, cinnamon, coffee or chocolate to improve the well-being and productivity of workers …This subject is full of possibilities.