The dictatorship of the like

The dictatorship of the like

Social networks have arrived to settle permanently. This new form of communication has completely revolutionized the way we apprehend the world. In fact, in some ways we have had great advantages over past eras. However,for some people the price to pay was very high.And this price is none other than the beginning of the dictatorship oflike.

Today more than ever,we want others to take an interest in usWith the pinnacle of social networks like Instagram or Facebook, it seems that if we do not have hundreds of followers, it's because nobody cares about us. This generates a great emotional malaise in a large part of the population.

In this article, we will talk about the negative effects of this dictatorship oflike.But before that, we have to understandwhy social networks create such a big addiction.

Why social networks are so addictive

Human beings are social animals.One of our basic instincts is the search for acceptance.According to evolutionary psychology, our ancestors needed their group to survive. Those who did not pay attention to the effect they were having on others were dying without leaving offspring.

So we come down from the others: of those who constantly paid attention to what the rest of the people thought of them.We inherited the instinct of trying to please others.In the past, this has meant good relationships with neighbors or close friends. Today, social networks have completely changed this paradigm.

We have now introduced a sort of competition to find out who is the most popular on Facebook or Instagram. The dictatorship oflikethat these platforms have createdpushes us to want to be better than others.We compare ourselves to the rest of the world and feel bad if the lives of others seem to be better.

Some studies show that a large part of the young population is addicted to social networks.Why? Because receiving alikefor an active photo the same brain reward mechanisms as kissing someone we love or being complimented by another person.

The dictatorship of the like generates new troubles

Because of this similarity between real attention and online attention, our brain is unable, at some levels, to differentiate them. However, the biggest problem of addiction to recognition coming from the Internet is thateveryone seems to be worth more than us.

Social networks allow us to see the most "attractive" people in the world. It can be the most beautiful people, the most special, the most popular … But, in general, when someone has notoriety on the Internet,it is because he is, in a way, an exceptional person.

The problem is that when we watch our Facebook or Instagram profile,we compare ourselves to those people who are above average.Our life seems so gray and boring compared to those of these people. We have the sensation of having to constantly live incredible experiences to finally be up to these people.

And that is how addictions and problems appear. Many people, for example, suffer from the famous FOMO syndrome. This cognitive biasleads us to think that all others have a more interesting life than ours.

Others, on the other hand,have only one obsession: to prove to the world that they are the best.They are therefore constantly concerned about the publication of photos of their last trip, their last spectacular meeting with friends or this new activity they are doing. Without being able to really take advantage of these situations.

How to overcome these problems?

Unfortunately, many people have fallen under the clutches of the dictatorship of thelike.However,this tendency so harmful can be reversed.To do this, just follow these steps:

  • Accept thatthe lives of others are not as they appear on social networks.We are all trying to show our best side on the Internet. But we dedicate the majority of our time to everyday tasks, like everyone else.
  • Disconnect networks.Too much surfing on the Internet can worsen the symptoms of addiction. Book a daily time when you will be away from your phone, computer and other electronic devices.
  • Look for sources of internal recognition.We often want others to like us because we do not feel good about ourselves. If you manage to improve your self-esteem, you will see that the problems of the dictatorship of thelikewill eventually faint.

Of course, the road to getting away from social networks is long and fraught with difficulties. However,recovering your self-esteem is one of the best things you can do.

The reflection of our life on social networks

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