**Decision-making is a complex process in which experience, emotions and will intervene.** For this reason, science studies for years the mechanisms that come into play when we make a decision. Hick's Law explains this process as a function of time.

Hick's Law is a principle discovered by William Edmund Hick and Ray Hyman.** It measures the time that a person takes to make a decision.** As the number of alternatives increases and the complexity and discrepancies increase in these, the time needed to make a decision will obviously increase. This duration follows a logarithmic scheme.

Literally, Hick's Law presents this: "* The time a person spends making a decision is proportional to "entropy decision" that is, the quantity and complexity of the alternatives that exist*The entropy of decision refers to the difficulties introduced by the possible options.

*"I am not the product of my circumstances, I am the product of my decisions".*

*-Steven Covey-*

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## The appearance of Hick's law and its applications

The antecedents of Hick's law made their appearance at the end of 19^{th} century. J.Merkel had discovered that** when stimulation belongs to a larger group of stimulations, people take longer to respond.**

Hick and Hyman did a series of experiments. **They managed to find that it is possible to calculate the time taken by each person to make a decision** depending on the number of alternatives it faces. All this has been expressed by a mathematical formula.

**Surprisingly, the main application of this formula is associated with video games.** The creators of these reduce the time needed to make decisions in a particular game to create tension. On the contrary, they can also lengthen the time available to release this voltage.

## Time and accuracy

**Some people, while the more time they devote to decision-making, the higher the probability of choosing the best option**.** This is not the case.** Sometimes we make well-considered decisions and they are incorrect. The opposite also occurs.

Hick's law simply allows you to calculate the time to reach a decision through a universal mathematical formula. It is therefore applicable to all human beings. However,**For the decision to be correct, four factors come into play:**

**experience**: Experience is an empirical knowledge. In general, it has a weight greater than the theoretical knowledge it implies but it includes certain aspects in its application. Experience is perhaps the most important factor in making a good decision.**Good judgment**: In good judgment, we evoke the mixture between reasoning ability and intellectual maturity. It refers to people who know how to weigh the pros and cons of situations and make a realistic comparison of them.**Creativity**: Creativity makes it possible to use the knowledge of the past to associate them with concrete situations in order to create a new approach. A creative decision is a decision that innovates in a certain way.**Quantitative abilities**They are related to the ability to process the quantitative information involved in the situation in which a decision has to be made. In other words, it is the incorporation of statistical evidence.

## Practical aspects of Hick's Law

Hick's law brings us above all a value criterion for making decisions. As he announces, the greater the number of options, the more time we will have to decide. Thus, a smart strategy would consist of **minimize the number of alternatives that need to be considered.**

A good way to do this is to list all available options. **Then, they are ordered according to the risk they imply or the possible difficulty they could generate.** Finally, we could specify the greatest benefit they could provide us. This is a basic risk analysis that is very helpful in unlocking a situation of doubt.

**Finally, you just have to choose the option that has the most balance between risks and benefits.** In this way, we avoid falling into a vicious circle in which every decision seems possible or viable. It is a fast and efficient way to approach decision making associated with a certain level of complexity.